We thought it was time for a change. So now we’re all excited to announce that having operated under the red, black and blue Howards logo since 1997, we’ve decided to go for a make-over. But don’t worry, we’re still the same Howards that you’ve come to know and love but with a fresh new look. In fact, we’re looking at lots of other ways to improve our offer to you.
Our make-over consists of a curvy and contemporary new logo, a new slogan, a softer colour palette and a whole new store fit-out.

So, why the change?

We felt that is was necessary to get more in-touch with our feminine side. We know that the majority of our customers are female, so it’s important that we connect a little better with our major supporters.
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